what conclusions do you draw from the results of our survey?

[mdshakilhasan2825]

I still find it very positive that one of the tactics is to update the contents. It means that we have understood how important it is to refresh what we already have, also doing it in terms of SEO, without throwing anything away or trashing it (as many often did) but adding new information, responding to new topics or aspects of these. Just as the fact that so much importance is given to SEO (67%) and then to educational contents, means that the content is being organized in a different and precisely more strategic way.

It's striking that videos are still not that important and that there are still very organize your finances with mint few podcasts, but I think this is a phenomenon that is likely to "explode" between 2020 and 2021.

Also because it is a very effective communication tool for a company that obviously does not exclude others. And I must say that I am very pleased that importance is still given to the blog post. It means that the blog is not dead, at all. But rather that it is experiencing a new evolution.

I would be curious to know, also from my point of view as a journalist, how many of these companies have a corporate magazine and are moving towards brand journalism.

As for the budget, however, it strikes me that most companies still dedicate little to content. And I think this is something that happens a lot in Italy, where people still think that you can pay 30 euros for an article/blog post, or even much less.


We look forward to your comments below and your opinion on how Italian companies use Content Marketing to reach and retain their ideal customers.