Second stage of the day. What is at stake

[asikurrahmanshuvo]

The hero and the mentor
Your company is not the protagonist of the story. The customer is. The hero is the potential customer. So, never start any kind of storytelling, sales email or presentation, by talking about your brand, your product, your headquarters location, your investors, your customers or anything about yourself. You are the mentor, and your job is to guide the hero to the final reward.

Strategic storytelling
Strategic storytelling - Story design
The story design is a simplified summary of the different frameworks presented in the previous episode, although this model was especially inspired by Andy Raskin's work. We considered the following means of presenting the story:

The first step of the journey. The ordinary world and change
As we’ve seen, you should never start a sales pitch or story by talking iran consumer mobile number list about your product, your headquarters location, your investors, your customers, or anything related to your brand. Instead, name a change in the world that creates great risk or urgency for your prospect (we’ve seen how change is a crucial key element of storytelling).

Andy Raskin often calls this phase “Old Game vs. New Game.” The winners are already playing the new game. To drive buyer urgency, you need to show that the winners are already playing it. This means citing winners with more resources than your target audience or pointing out winners in other areas.

Helping customers win the new game is the reason for your company and your products. A category narrative has no value unless it is the driving force of your company, your culture, and your products. When you talk about the product, in particular, do so only in the context of how it helps people win the new game.

Potential buyers tend to avoid a potential loss by sticking with the status quo. You need to show why adapting to change is likely to lead to a very positive future. Failing to do so is likely to lead to an unacceptably negative future.

It’s time to show what’s at stake and give examples of winners – not necessarily your customers, but companies that have mastered change in different domains. To drive buyer urgency, you need to show that winners are already playing the game. This means citing winners with more resources than your target audience or pointing to winners in other domains.