Aug 19, 22 | 4 min read
Reading time: 4 minutes
Recently, Telegram reached over 700 million monthly active users, making it one of the top 5 most downloaded apps worldwide.
With the growing popularity, the app announced the launch of Telegram Premium , its subscription version, with the aim of monetizing a part of its user base, allowing support for the continued development of the platform and access to additional exclusive features.
With the Premium plan, the subscriber sierra leone email list unlocks some of the most requested upgrades among users over the years, such as double limits, faster downloads, improved chat management, among others.
We could identify two main reasons for this positive scenario for Telegram:
First, instant messaging (remember that in 2019, during the “blackout” of Meta platforms —WhatsApp, Facebook and Instagram—, Telegram gained 70 million new users in 24 hours).
Second, and perhaps most importantly, the possibility of building a sense of community among audiences with common interests. A study conducted at Stanford University showed that belonging to communities has direct consequences on motivation, health and happiness.
Research like this shows us why people are so engaged in communities like Facebook groups and, of course, Telegram channels. And this is extremely powerful for brands.
And Telegram scores extra points in terms of engagement. According to a study by Ayrshire, Telegram has a very high engagement rate, with 20% of views, while Instagram has 3% and Facebook 4%.
So, if you are a marketer or brand manager looking to join Telegram, I have selected three examples of brands that are doing an amazing job in terms of community and engagement. Get ready to be inspired!
Brands that are using Telegram very well in their strategy
Ted Talks
Ted Talks is one of the most well-known video channels in the world for its inspiring and current content that showcases studies and lectures by experts from different fields, who share their knowledge every day with thousands of subscribers to the Ted Talks channels.
The company uses Telegram as a complement to its YouTube channel . The most popular videos on YouTube are shared on Telegram. This way, followers who may not spend much time on YouTube receive a notification of the most interesting videos.
Washington Post
The largest US newspaper uses Telegram to encourage readers to consume more of its content. How did it do it? Washington Post publishes short announcements of the hottest and most current news stories, around 5 posts a day, to update its followers who don’t have enough time to consume the full story, providing the highlights of each news story.
This is a convenient way to retain audiences on your Telegram channel and spark the curiosity of those who want to read the full story on the newspaper's website.
Audience-created channels also help in brand strategy
This is the case of Netflix and Amazon Prime Video. Both companies do not have an official Telegram channel, but they allow their audience to create channels with updates on movies, series, releases, quizzes, behind-the-scenes and much more. Learn about the two cases below.
Netflix
With over 430,000 subscribers, Netflix's main (unofficial) Telegram channel posts various types of content every day, ranging from links to its newly released projects to reviews and behind-the-scenes photos of the most famous characters and actors.
The channel focuses on delivering first-hand content and information to its audience , informing the public about the platform's news and making the product more interesting by creating an exclusive environment for users who are on the Telegram streaming channel.
If you want to see how Netflix and other brands are doing on TikTok, check out this article I put together to help you understand brands’ engagement strategies on the short-form video app.
BONUS: Prime Video
With over 1 million subscribers, Amazon Prime Video's unofficial channel has the same focus as Netflix: promoting Amazon movies, photos of characters and actors from the plots, and internet articles about the shows that are booming on Amazon.
In addition, Telegram channel subscribers can select the language in which they will receive notifications about the films they are most interested in.
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How can I make my brand successful on Telegram?
The sense of community and exclusivity of information that Telegram channels generate for their subscribers is the key to keeping them active and encouraging them to interact with brands on the app.
Telegram can be a great complement to your brand’s digital strategy. To stand out, follow the dynamics that the platform requires, with short videos , quick news, tips and surveys, using all the features to engage your audience and turn your subscribers into loyal customers.
