However, many SaaS companies, by their very nature, dynamic and thailand whatsapp mobile phone number list constantly changing, are overlooking a central element in building their competitiveness: the marketing we are referring to.
Due to the intrinsic characteristics of their services (decentralized, intangible, operated from the cloud), most SaaS companies have difficulty finding the concepts and strategies to convince their potential clients of the need for the solutions they offer.
To help your SaaS business develop its full potential, strengthen its reputation and increase its sales and revenue, we believe that content marketing is an essential tool.
That is why we have prepared this article, in which we resolve all your possible doubts about the Inbound Marketing that your company needs .
Top Companies with the Most Successful SaaS Marketing Strategies
To understand the needs of a good SaaS Marketing campaign, let's review some cases of world-class SaaS companies that have managed to achieve success thanks to a successful marketing campaign.
WebEx
Cisco's Marketing SaaS offering is made up of a number of online meeting solutions. As is well known, it was overtaken during the pandemic by Zoom, although both SaaS platforms have a very similar interface.
WebEx decided to make up for lost ground with a marketing strategy that reconceptualizes its customer experience. To this end, it added features to its platform and presented them as the seed of new possibilities.
SaaS marketing is the tool that offers the best price/quality ratio for promoting platforms.
These apps were presented as tools that would turn videoconference attendees into content creators. WebEx provided them with whiteboards, a message center, and graphics creation, among other things.
DocuSign
This platform is ideal for contracts and other types of agreements and decided to expand its customer base by improving its concept. This was to expand its basic function (contract preparation) and extend it to include online signature and contract management, as well as identification options and an electronic notary.
Eventbrite
This event management and ticket sales platform decided to consolidate itself with a marketing strategy that presented it as an alternative to ticket management companies such as Ticketmaster.
To this end, Eventbrite gave its users the opportunity to organize events of all kinds (from conferences to music festivals), promote them and, if necessary, sell tickets. Its management was enriched by the possibility of generating reports and collecting metrics.
