Budget tracking scripts also look interesting?

[Habib01]

2. Google Ads Scripts
Google Ads scripts have been around for a while. They are a way to automate common procedures or interact with external data using JavaScript in a browser-based IDE. (The IDE helps with syntax highlighting, auto-completion, and previewing.)

If the previous paragraph made your eyes glaze over, don't despair.

Many JavaScript-savvy people have written Google Ads scripts that you can use, so you don't need to write them yourself.

However, some of these scripts are more useful than others.

Some scripts to consider are those that check for broken URLs, track quality scores, and identify negative keywords that are blocking ads for previously converted search queries.


If you’re trying out scripts for the first time, start with something bangladesh business email list​ easy, like a “pause or remove keywords with zero impressions” script.

This is a great way to trim excess fat from your accounts on a monthly or quarterly basis and get more comfortable with scripts in general.

Again, not all of these scripts will be useful to you, but it's worth taking a look to see what's out there. You might find an easy solution to a long-standing challenge.

3. Revisit audience opportunities
Google has recently launched two new audience targeting options:

Affinity hearings.
Seasonal event segments in the market.
Affinity audiences have been available in Display and Video campaigns for years, but now Google is bringing them to Search and YouTube campaigns. (As you may recall, affinity audiences allow you to reach consumers based on a holistic picture of their lifestyle, passion, and habits.)