Google Consent Mode must be enabled

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There must be a consent-gathering banner that complies with current user privacy laws.
In a nutshell, the consent banner transmits each user's consent choices to Google Consent Mode, which adapts the behavior of Google Ads or Google Analytics to respect the users' expressed consents. Google Consent Mode helps you recover data on users who have denied consent to tracking , without violating their privacy.

Google Consent Mode v2 includes more parameters than the previous version of Consent Mode, improving the effectiveness of behavioral and conversion models for users who opt-out of tracking.

Why enable Google Consent Mode v2?
Google's new consent mode is required for those who use Google Ads or Google Analytics and avoids the loss of information on users who refuse to consent to tracking.

In general, when you use a consent banner (already required to comply dominican republic phone number list in Europe) you lose some data on users who do not consent to tracking for marketing or statistical analysis purposes, thus obtaining less information on ongoing campaigns. Your business can be negatively impacted by this missing data.

With behavioral and conversion models, Google Consent Mode solves this problem and retrieves aggregated marketing data for users who refuse consent . This gives you a more accurate view of the results of your campaigns and you can use this data to optimize your future campaigns.

So, by enabling Google Consent Mode v2, you can track conversions and statistics even for users who have not accepted consent , and you will be able to retrieve Google Ads conversion data for approximately 65% ​​of clicks from users without consent. You will have a more accurate view of the performance of your Google Ads campaigns, while respecting your users' privacy choices.

Who needs Google Consent Mode v2?
Starting March 6, 2024, Google will gradually enforce the use of Google Consent Mode to access audience segmentation and measurement features in its services with European users.

Google Consent Mode v2 is therefore aimed at Google users , such as advertisers, publishers, developers and website owners located in Europe (or a region with opt-in consent requirements) who use Google Ads or Google Analytics to collect user measurement data or to serve personalized ads.

Adapting your website to Google Consent Mode therefore becomes necessary to continue using advertising features such as conversion tracking and audience segmentation.