Inbound Marketing Hubspot

[mouakter11]

HubSpot’s marketing, sales, customer service, and CRM tools are powerful when used alone, but even more powerful when used together.

Today we talk about how Hubspot works and why to integrate it with payment platforms.

We know that HubSpot is a CRM that helps you stay organized effortlessly:

Organize your pipeline with total visibility
Check each activity automatically
See all of a contact's information in one place
Chat with prospects and customers in real-time, building better relationships through personalized, one-on-one conversations.
Send custom sequences
Create and evaluate email templates
Automatically refine contact records
Hubspot CRM
But what is a CRM?
CRM (Customer Relationship Management) is a program that allows all interactions between a company and its customers to be centralized in a single database .

The objective is to develop and increase service relationships, build customer loyalty and boost sales.

Typically, companies invest in a CRM with the aim of providing valuable content, trying to shorten the purchasing cycle, incorporating the Inbound Marketing methodology.

Inbound Marketing focuses on creating quality content with the goal of attracting prospects to your product or service at different stages of the Customer Journey. Content should align with your customers’ needs or interests el salvador email list to naturally attract the right traffic and convert, close, and delight them over time.

The result is a better way to market, sell and help customers by engaging people with relevant content, listening and talking to them .

Journey-Based Advertising and Buyer Persona
It is essential to understand the buyer persona through the analysis of Journey-Based Advertising, advertising based on the Customer Journey .

As of 2006, Google, Facebook, Apple, Amazon, etc. largely control where most people spend their time online.

Today's paid platforms have evolved to address the individual user experience, displaying ads that are appropriate and interesting to unique and specific segments of your users.

Now, it's possible to provide a well-targeted, engaging, and seamless experience depending on where your audience is in their purchasing journey.

The approach is to provide your customers with different content, using different types of targeting strategies and optimizing your ads for different goals or offers.