If you've been focusing too much on just driving more and more traffic with the likes of search engine optimization, it's time to start considering:
What is CRO and how can I implement a CRO strategy to convert existing visitors and increase sales? It’s time to dive in.
In the simplest terms, conversion rate is the percentage of website visitors who complete a desired action on your website.
We break down conversions into two categories:
Microconversions: Steps users take along the path when they interact with your mexico consumer email list website that show interest (click on the newsletter CTA, leave a comment, watch a video)
Macro Conversions: The main end goal you're pushing users to complete (complete a sale, request a demo)
When a user completes a desired action, this is considered a conversion.
The desired action is determined by you, and what you are trying to drive the user to do, which may include the following examples:
Newsletter subscription
Pick up the phone and call your business
Fill out a contact form
Request a free trial of our service
The purchase of your product or service
And the list goes on…
We calculate the conversion rate by dividing the total number of conversions by the total number of visitors and multiplying by 100.
Example:
15 total conversions
2000 total visitors
(15/2000) * 100 = 0.75% conversion rate
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