The effect of Core Web Vitals on your SPA according to Google's new algorithm

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Marketing of the future with Sitecore
Sitecore is a truly advanced content management system ( CMS ). To understand all the possibilities offered by this software, since all its applications are related at different levels of complexity, it is necessary to do a little analysis. Any added difficulty is nothing more than additional power in your hands for optimal marketing management.

One of Sitecore's main focuses is user value . We all know that it's different for each user. That's why Sitecore's analytics (with modules like Path Analyzer) is based on a series of parameters, previously established through an engagement value plan , to talk about value and not visits.



Path Analyzer Sitecore


In this article, we at Novicell want to give you an overview of the different functions within this CMS so that you understand its potential and use those that adapt to what you really need — saving time on things that may not be so relevant. In addition, depending on the version and the license you have purchased, you will get some applications or others. We are going to analyze some of the features worth highlighting, but first of all, we just want to tell you that Sitecore loves to name everything, and czech republic email list now you will understand why.



Sitecore Experience Platform
Experience Platform is the part of Sitecore that allows you to generate hyper-personalized content that makes each visit to your website highly relevant for each user. Its benefits include:

A practical example you could use is, for example, to show a page with different types of content if the user is a person who visits you from Germany, comes from an email campaign and you also know that he or she has visited you more than 3 times. Another interesting example could be to show different content to users who come from a specific IP. There are many public IPs —especially from large corporations— with which you could personalize the content for users who come from your competition.



Sitecore Experience Commerce
The Sitecore Experience Commerce (Sitecore XC) platform is, in short, Sitecore's e-commerce engine. Its strength is that, thanks to hyper-personalization, you can make specific product recommendations based on the type of user and their visit behavior . In this way, each user experience will be more relevant and help in a potential increase in conversion.