The law will also not apply to discounts intended

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perishable products (e.g. food, short-life cosmetics, flowers),
digital products (license keys for offices, applications, games, etc.),
physical and digital services .
for individuals or groups of customers . Examples include discounts within loyalty programs, discount codes for individual users, or discount promotions for newsletter subscribers.

Example: What about displaying the current price?
Fortunately, legislators have realized the impact that the practice of listing the lowest current prices would have on e-shoppers. For example, if you were to reduce the price of an iron from CZK 2,199 to CZK 1,749 on March 1, 2023 and then increase it back to the original price two weeks later (March 15), the product would be practically unsellable. Until April 14 (i.e. the aforementioned 30 days), you would have to list CZK 1,749 as the lowest current price – and with this in mind, few people would buy the iron for the original price of CZK 2,199.

The directive therefore allows the bulk sms spain current lowest price to be listed as CZK 2,199 - provided that the price increase from CZK 1,749 occurs gradually , for example as follows:

Understanding how to properly list your lowest prices can be confusing. To help you better understand, we’ve created an infographic below. And as always, an experienced advertising agency is best placed to help you develop a specific strategy .

‍No more unverified reviews
Customer recommendations are a powerful weapon. According to a study by research company Nielsen, 70% of people trust reviews from strangers as much as recommendations from people they know ( and 88% of people , according to marketing platform BrightLocal ).

This is reflected in the saleability rate. PowerReviews found that products with 1 to 10 reviews are purchased by 52.2% more customers on average than products with no recommendations. For 11 to 30 reviews, saleability increases by 102.9% (or 251.2% for 101 or more reviews).

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