Content marketing example - Primethorpe Paving

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The agency rapidly increased the client's domain authority, ranking for more top keywords. Additionally, Primethorpe Paving increased its monthly leads from just 5 to 114.

Of course, you also need to track and measure your ROI.

According to our research, 70% of companies that are highly successful with content marketing measure content ROI. 77% of them also measure overall content marketing performance.

However, only 34% of companies surveyed believe they are effectively measuring the list of tokelau consumer email ROI generated by their content marketing activities. So, even if this measurement is already part of your strategy, you may have room for improvement.

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If you need to improve your ROI, take a closer look at your attribution model .

Does it account for all the touchpoints that influenced the customer in the conversion journey? If you're using last-click attribution, probably not. In this case, opting for multi-step or linear attribution may be more effective.

While more complex, it attributes conversion equally to all touchpoints. This gives you a more holistic view of your content ROI and more data to use to create a new strategy.

Ultimately, by comprehensively tracking and reporting your ROI, you will not only demonstrate the value of your work, but you will also gather valuable insights to improve your performance in the future.

Trend #4: Human-Written Content Will Be a Priority Despite AI-Generated Content Trend
ChatGPT is a big deal in the content marketing world, and for good reason: with AI-generated content at our fingertips, anyone can create more content, faster.

But does that mean you should hang up your writing hat and dive into AI? Not quite, says Julia McCoy , VP of Content at Scale and Coach at Content Hacker :