If we correctly apply the different steps of the loyalty campaign process, as described above, we will be in a position to obtain a loyal consumer who trusts our brand or service. In this scenario, there is a high probability that the customer will make a new purchase. If your customers are satisfied with the purchase or the services provided, they are likely to remain loyal and recommend your brand to other users. This process will have a positive impact on the reputation of your brand and, inevitably, economic growth.
The results of the loyalty strategy will depend, in part, on the quality of the content generated. Because it is the means to reach your audience. That is why it is recommended to integrate the following into the campaign:
In-house content creation team : the traditional way. This option requires a high purchasing power to hire permanent journalists who create content.
Freelance journalists : a trending modality, hiring freelance writers or service journalists to generate content. There are different websites where we can publish ads in simple steps. Or directly hire a writer with a high reputation.
Content platforms : outsourcing the creation of quality content to platforms. A hybrid between the “in-house team” and “freelance journalists”, where you can monitor the process of the requested content. Postedin has more than ten thousand freelance writers, working on the creation of on-demand content.
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That Inbound Marketing has become an increasingly valued methodology is an tunisia consumer email list undeniable reality. Inbound strategies even generate a higher return on investment than Outbound ones, regardless of the size of the company or the total Marketing expenditure.
The latter is one of the conclusions present in the annual report The State of Inbound 2016 , carried out by the HubSpot agency, for which 1,243 professionals in the area were surveyed online, with the aim of visualizing how Inbound Marketing has evolved in Latin America .
According to the document, Inbound had a 75% chance of being the top choice as a marketing strategy, while Outbound had only 25%. This 3:1 ratio is consistent across both Business to Business (B2B) and Business to Consumer (B2C) companies. In other words, Inbound works for business-to-business commerce and commerce between a business and a consumer .
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