Genwords: Proptech Marketing Specialist AgencyOur Services at Genwords
Contact us to start your Proptech Marketing Strategy
Conclusions
The notion of proptech marketing unites the concepts of “property” and “technology” and refers to the application of technology within the real estate services sector.
The most significant advances include machine saudi arabia whatsapp mobile number list learning (associated with AI), Big Data and geolocation used in specific applications that, for example, can provide information about the cleanliness of a location through monitoring.
It is estimated that in the future it will even be possible to incorporate biosensors into this monitoring to calculate the air quality within a site, in addition to detecting contaminants such as viruses and bacteria.
Furthermore, by implementing technologies in the real estate sector (such as virtual platforms), companies extend the reach of the business and help customers communicate, thus facilitating transactions.
SaaS companies provide real estate software that is essential for daily management, which makes the agent's work easier. For example, it is possible to automatically make properties visible on the best Internet portals.
On the other hand, CRM software promotes sales and reduces the volume of tasks for real estate agencies and development agencies . It is also very helpful in knowing the status of the business and how to improve it.
A CRM supports increased sales by making it easier to track customers, manage properties, and monitor team performance.
Companies that offer software as a service (SaaS) are of great help in the Proptech area since they are responsible for developing the tools used by both clients and real estate agencies.
How an Inbound Strategy Works for Proptech Marketing
The objectives of inbound marketing are aimed at attracting an audience by creating valuable content sought by users themselves. That is, organically and not through paid advertising.
In order to achieve better web positioning (that is, that search engines show our website to users), SEO strategies and techniques are used .
In the real estate market, inbound marketing manages a database with qualified leads to expand online positioning and optimize branding.
Relevant web content creates a bond with users in order to convert them into potential customers. In addition, this contact allows us to find out which content is most appreciated and what the needs of the public are.
Some of the most important topics in the real estate sector are lifestyle, innovation, sustainability and security. Also, topics related to renting and/or buying a home, how to save money or how to decorate the house.
