Speaking of grabbing your reader's attention, your introduction is your second chance (after your blog title) to really grab your reader's attention.
That is why we recommend using the PAS framework.
PAS stands for: Pain Point, Agitation, Solution.
In fact, you may have noticed that we used this framework in our previous introduction. Did it work? chiropractor email list If you've made it this far, we'll assume it has.
The framework is exactly what it sounds like. You'll start the introduction by highlighting a pain point, agitating for it, and then following it up with a solution.
If, for example, you publish a blog post titled "How to Apply for a Student Loan" after doing research on how students can pay for college with loans, the structure of your PAS might look something like this:
"Ah... student loans. You can't live with them or without them. (P) In fact, did you know that the average college student spends over 200 hours applying for student loans? (A)
Yikes, that's a lot of wasted Netflix time, right?
Lucky for you, we have just the tips you need to easily apply for student loans in just a few hours." (S)
There is no need to be flashy either. In this article about five-week months, the author does so in a very subtle but effective way.
A genius, right?
#5. Summarize all the key points and add a CTA in the conclusion for skimmers
Believe it or not, there is some controversy surrounding whether conclusions are necessary or not. Some brands with established blogs have decided to omit conclusions from their articles altogether.
Why? The idea is that they don't get as much attention as other parts of the article.
But if you ask us, omitting conclusions is like wrapping a birthday present and forgetting to tie it with a bow. Something is missing, isn't it?
It is important to include the conclusions because
They serve the browsers who are interested in skipping to the end to read the summary of the article.
They give you the perfect opportunity to recap the most important points.
They are one of the only sections of the blog that naturally justify a call to action (CTA) from the company.
Make sure everything is correct, up-to-date and original
You cannot claim to be an industry leader if your articles contain incorrect or outdated information. Or worse, if you plagiarize unwittingly.
To position yourself as a trusted brand, make sure you:
Include only statistics from the last few years - preferably the last two or three years.
Make sure your article doesn't contain broken or spam links
Check all data and citations.
[Double check that the sources referenced are reliable.
All information is correct and up to date
Your content has a plagiarism score of two or less
Also, keep in mind the security of your site as it goes a long way in helping your blogs gain authority.
Make sure you protect your site from potential threats like hacking and data breaches. Show your audience that you value their privacy and trust by taking steps like using a web application firewall or malware protection.
- Board index
- All times are UTC
- Delete cookies
- Contact us