How to strengthen your SEO and Content Marketing strategy

[mouakter11]

The power of keywords
Content Marketing strategy combined with SEO involves first and foremost recognizing the importance of keywords during the process. This can be summarized in a few essential points:

-Selecting the best keywords doesn't mean choosing terms at random. These must be coherent and in perfect context with the different types of content that will be produced. Examples of suitable keywords: “Pet accessories”, “Android apps 2018”, “Lead generation techniques”. Now the incorrect versions would be: “Various animal accessories”, “Android apps”, “Get millions of leads”, as they are incoherent or not very objective.

-Based on the above, it can be seen that keywords must be easy for the user to read and also have a certain aesthetic. Every time a potential client browses through the content, they must fall in love with what they read naturally and effortlessly.

-It is advisable to play with terms and variations of them. In this way, to avoid including a phrase like “ Digital Marketing ” dozens of times within a certain content, it is necessary to equate the term with other similar costa rica email list ones, such as “Internet Marketing”, “Social Media Marketing”, “Digital Strategies” and any other that works in context.

-Each keyword should be presented organically in the content. By doing so, the reader will process them naturally and respond better to the central idea.

Related topics
Since the importance of context has been mentioned, this also applies to specific topics. Search engine algorithms, in addition to detecting different keywords, also pay attention to main topics as well as related and secondary topics, according to the Content Marketing Institute .

As an example we have the following:

A sound equipment brand creates content for its blog related to its products and how they perform their main functions, such as providing the best sound quality when playing CDs and files from USB drives, among other formats. This is the main topic on this platform and as such has its own keywords appropriately used in the titles and content in general.

However, some people are also interested in knowing the advantages that such high-fidelity and powerful equipment offers when used as karaoke consoles. Even B2B marketing comes into the equation, as other companies such as restaurants and bars intend to acquire some of them for the entertainment of their clientele.