“Social selling” is a practice that is suitable for all sectors, both B2C and B2B. However, the objectives and approach of this activity are not exactly the same, depending on the typology of prospects or customers addressed.
For example, in B2C, the purchasing process is much shorter. Individual consumers can buy a product quickly, after discovering an entertaining or engaging post online. With their social media strategy , B2C brands seek to generate visibility and engagement (or even virality), to trigger a desire to purchase quickly.
In B2B, the purchasing journey is much longer and generally cambodia consumer email list involves several interlocutors in the decision-making process. On social networks, the objective is therefore to gain credibility by positioning yourself as opinion leaders in a sector or on a specific theme. And this, thanks to educational, informative and high added value posts. Brands are not necessarily looking for virality: what matters is to generate qualitative and lasting links.
And if you don't know where to start... Here is our guide to Content Marketing: what content should you produce to generate your first leads?
Why is social selling crucial in B2B?
This form of social marketing is a powerful lever for B2B companies. Why limit yourself to mass prospecting actions, which often lack personalization? Or to sales forms, which are sometimes impersonal? Or to trade fairs, which allow you to reach a limited audience?
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