A Manifesto for a Different Marketing

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6. Allan Dib, “The One-Page Marketing Plan: How to Find New Clients, Make More Money, and Stand Out from the Crowd,” 2016.
280 pages

What it's about: A book about a new practical approach to marketing for creating an action plan to promote products and increase sales.

Quote: "Almost always, if someone screws up, it turns out that they didn't have a plan. Beware of the same mistake. Of course, no one can guarantee your success, but having a plan greatly increases your chances."

7. Marty Neumeyer, “ZAG:
150 pages

What it's about: The book is included in the list of burma b2b leads the 100 best business books of all time. The author tells how to make more people buy more products from you in practice. In short, you need to "zag when everyone else zigs." That is, go in the opposite direction. And more about this - in the book.

Quote: "Qualities such as innovation, responsiveness, and customer focus are admirable, but to create a brand, a company must define itself by something that makes it unique, not just admirable."

8. Jim Collins, “Good to Great,” 2001.
400 pages

What it's about: A study based on an analysis of the experience of well-known companies, which shows why some succeed and others do not.

Quote: “Companies that have achieved great results have not focused on what to do to become great; they have focused on what not to do and what to stop doing immediately.”

9. Phil Barden, “Hacking Marketing,” 2013.
304 pages

What is it about : The book tells about scientific research on how and why people buy. Based on this, the author refutes popular marketing theories and offers a new approach.

Quote : "Nobody likes to waste time, so if you keep your clients busy with something meaningful to them, they will consider that time "spent" rather than "lost."