Advice from a Social Pro: How to Engage with Your Audience [VIDEO]

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In this episode of “The Magic @ Ball of Social Media,” we sit down with Tom Martin, Digital Marketing Strategist at Converse Digital and author of The Invisible Sale. Martin shares his perspective on how small businesses can engage with their community.



A key takeaway that Martin shares: One thing that a big sri lanka phone number list business can never take away from a small business is the perception that they are small and intimate. Big businesses have a hard time obtaining that connection with their customers.

Want more marketing tips and advice? Get the VR Buzz delivered daily.Running a small business involves wearing many hats, and you may find yourself wishing you had an extra set of helping hands. Luckily, using online apps and business tools can help run your business more efficiently.

We’ve found five business tools which can help you boost your favorite pages or profiles in search engines; monitor online reviews; track down specific individuals you’d like to reach out to; and even see what stories and blog posts your friends and colleagues are discussing while you’re busy running your business. Pick and choose the tools specific to your goals and industry, and voila! All the results in a fraction of the time.

1. Nuzzel
If you need to keep tabs on the latest news and opinion pieces online, Nuzzel can keep you in the loop in substantially less time. Nuzzel is a free app for iPhones that allows you to see just what people posted while you were working. You can look at news by people you’re connected to on social media, as well as stories you may have missed. You can even read what your friends and colleagues are saying about each post – which is useful whether you were away from your desk or just need a refresher. Another option is to look at featured feeds or your friends’ feeds. Nuzzel is also a good complement to your favorite news sources. Getting too many or too few alerts? You can set the max number of alerts per day, as well as decide how many shares from friends you’d like before receiving an alert.

2. Reputology
What people say about your business on Yelp, Google+, TripAdvisor, and other review sites can impact on your bottom line. Reputology helps you monitor incoming reviews, making it easier to build loyalty by responding to both positive and negative reviews. Reputology can cut down your response time and make sure you’re monitoring reviews on various sites where people share their opinion.