Email marketing refers to the promotion of products and services via email

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Although many argue that emails are no longer effective, as they are considered spam by those who receive them, this type of advertising is currently the driving force behind inbound marketing campaigns: it creates a link between the company and customers, both potential and non-potential, and allows you to maintain open and lasting relationships with them, thus increasing the possibility of obtaining profits .

After creating a mailing list, in fact, you can send your contacts emails with exclusive content, offering a promotion, a welcome message or simply telling the news about your company or your business: in this way you will establish an kuwait email list increasingly strong bond with your audience. This system will allow a wide diffusion of the message you want to send to your customers: in fact, by sending a single email, it is possible to reach a large number of contacts , in a very short time and at zero cost, thus obtaining a decidedly advantageous ROI.
Here are the objectives that can be achieved with email marketing

acquire new customers;

retain existing customers;

advertise new products;

send promotions or discounts;

invite customers to demonstrations or events organized by the company.

But what are the secrets to getting the most out of email marketing? Here are some best practices that we recommend you follow