Formerly Google AdWords, Google Ads is Google's advertising platform and main source of revenue – more than 90% of the company's revenue comes from the sale of this advertising.
In general, it is a service where you can pay to display an advertisement in the website's search results. This advertising ( or paid media ) appears separately from the organic results and usually occupies the top and right side of the page.
You certainly see this advertising every bahrain whatsapp number database day when searching on the Internet and it's true, there's a lot of talk about Google Ads, but many people have doubts about how this service works.
As a Google Partner, Agência Tribo now has the Google Partners badge . We achieved this status, the badge and the benefits of a partner agency because we demonstrated our knowledge of Google Ads.
Therefore, in this article, I will talk about the main doubts about this service. But first, it is important to keep something in mind.
Digital Marketing has embraced the association with Google Ads due to the possibility of controlling all stages of the campaign as well as its entire planning. The fact is: well-made ads are very attractive and generate very accurate impressions.
Today, it is unimaginable for a company not to have a well-structured and well-supported Ads campaign to improve sales of its products or services. Among the advantages of Google Ads are flexible budgets, the ability to target audiences accurately, control over results and, most importantly, the chance to optimize the campaign in real time.
Good paid media strategies on Google Ads for your business
To advertise, you need to have a Google Ads account and (a lot of) planning!
HAVE A PURPOSE FOR THE ADVERTISEMENT
Whether it's to get more sales, more followers or greater engagement, before creating an ad on Google Ads, the company needs to know what objectives it wants to achieve with the advertising in order to create a campaign focused on this purpose.
SEGMENT YOUR AUDIENCE ACCURATELY
Filtering your target audience is essential. Ads should be targeted to potential customers. It is also important to track the number of users who have easily viewed and clicked on your ad.
CHOOSE YOUR KEYWORDS WELL
In Google Ads, ads are displayed in Google search results. Therefore, they must contain the right keywords to reach the desired audience. All content on web pages should include the main terms related to your company's market niche. The tip is: think about the searches your customers are likely to make.
CONTROL ADVERTISING COSTS
Determine your budget – plan and determine how much the company is willing to spend per month to achieve the ideal goals.
HAVE ATTRACTIVE ADS
The best way to be successful with your ad is to somehow tell the person searching that the ad is “made for them.” Generally speaking, the ad consists of an attractive, direct and brief title; a two-line text that highlights the offers, product quality or installment plans, etc.; and finally, a link that should go directly to the product or service being advertised.
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