Activate Enhanced E-Commerce

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4. Activate Enhanced E-Commerce
If we have an e-commerce, it is essential to activate enhanced e-commerce. This option, when activated and properly configured, will allow us to analyze the purchasing process of our users , as well as analyze the performance of our products and product categories.

5. Conversion Funnel
When we create a goal, we can add the steps that users must guatemala phone number library take to achieve the desired goal.

By adding these steps we will be able to analyze in more detail in which part of the previous process more users fail .

6. Import Marketing Data
If we have different sources that do not belong to Google (Facebook ads, Bing ads…) we have the possibility of adding the data from our Marketing campaigns to Google Analytics. In this way we can view all the data from our campaigns in a more general way on a single platform.