Groove conducted a study specifically focused on SMBs . The average annual revenue per customer of the 712 SaaS companies that responded was $1,680. They identified the following conversion rates:
A Groove HQ study on SMBs
=> or 0.92% end-to-end conversion
Free trial converts less well than other companies
We see that companies that do not go through a free trial manage to saudi arabia phone number library convert at a higher level.
Salesforce - 2014
Salesforce recently acquired the Implisit platform, which conducted a study of average B2B conversion rates in 2014 :
Discover the average conversion rates in B2B
Implisit went even further, analyzing which lead sources converted best into customers on average. As can be seen above, digital channels were the most successful after customer/employee referrals.
Capterra - 2015
The first comes from Capterra, a site that catalogs many B2B SaaS solutions and sends visitors to them. Capterra conducted a study in May 2015 to evaluate its customers' conversion rates :
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