3. Adaptability
In the digital age, . And to quote Sun Tzu, he wrote: “Adapt to the enemy and you will survive; adapt to the circumstances and you will prosper.” In marketing, it is important to be alert to trends and change your approach if oman whatsapp mobile phone number list necessary to maintain a competitive advantage. Adaptation will bring you better results than insisting on something that does not meet your audience’s expectations.
4. Channels
Another lesson we should learn from the book The Art of War is to choose the right channels for each message.
In this regard, it is important that you know the terrain of the battlefield and carefully choose the channels to reach your audience. Not all of them are equally effective for all businesses.
Identify the ones that best reach your target audience and where you can excel. Then, focus your efforts on them and optimize your presence so that you can get the most out of them.
5. Information
One of the most iconic quotes from the legendary work we are comparing to marketing is the following: “Know your enemy and know yourself and in 100 battles you will not lose.”
This is why information is so important. Knowing exactly what your business has, as well as what your competition has, will be very useful: access to accurate and relevant information is essential for making strategic decisions.
Therefore, collect and analyze data about your market, competitors and audience. Nowadays, there are many tools that make it easier for you to measure variables to help you make the best decisions.
6. Positioning
We know that positioning in war is another important point to consider. In this sense, Sun Tzu says: “The best victory is to win without fighting.” That is, sometimes, intelligence can be more valuable than resources. In marketing, this translates into positioning your brand uniquely in the minds of consumers.
Make a compelling value proposition that sets you apart from other similar products or services. Plus, if your brand has strong positioning and an optimal digital presence, you probably won't have to fight and still come out on top.
7. Planning
In all aspects of life, planning is often the best way to go. In marketing, it’s the same. In this regard, The Art of War tells us: “Think deliberately before making a move.” What a lesson, right? Strategic planning is essential for marketing success. Define your goals, identify resources, and develop a detailed plan to achieve them.
