Responsive email arrived in email marketing a little late but it has established itself in the email designs of many companies. Adaptive design has become a MUST. More and more brands are adopting responsive design, however, it is also true that many others have not yet considered incorporating it.
In fact, everything indicates that responsive email is already a qatar mobile phone number list growing trend. You only need to look at the following data compiled by Ditrendia :
→ “ We check our mobile phone an average of 150 times a day, spending around 177 minutes a day on it. ”
→ “ Spaniards mainly use it to access email (87%), instant messaging (82.8%) and surf the web. ”
→ “ In Spain, 6 out of 10 mobile phone users say they have already used their device to make purchases. “
→ “ Shopping preferences: Spaniards prefer to buy from their mobile phone through the website, they mainly buy leisure products (31%), fashion (28%) and travel (21%) and their preferred payment method continues to be PayPal. “
In short, we can say that responsive email design is a plus in every sense, it will always add to our email marketing strategy. Today we highlight the four advantages that will convince you to apply responsive email design to your Email Marketing strategy.
1. Improves the user experience
Taking into account the data we have just seen, there is a very high percentage of subscribers who will see our email on their mobile phone. When they open the email, they will find a design that will adapt perfectly to their device. The text will be legible and there will be no cuts, the clickable elements will have the ideal size to be clicked and the images will adapt perfectly to the rest of the elements. It is clear that this responsive email we have just described is much more attractive than the one they would find if it were not adapted to any type of device.
Tous is a good example of how it improves the experience of its subscribers with its responsive design. 2. It does not affect deliverability You have probably wondered if making an email “responsive” can affect the deliverability of your campaigns. This is a question that we ourselves have been asking ourselves for some time. We decided to carry out an A/B Test in order to resolve this concern. The result showed that it did not affect deliverability or the Open Rate in any way. On the contrary, there was even a small increase in openings. Here you can see all the results of the test.
Responsive Email Tous
3. Increases the Click to Open Rate
In the same test that we mentioned in the previous point, we also took the opportunity to check whether improving the user experience increased the clicks accordingly. The result was very pleasing, and that is that the Click to Open Rate increased by 16%. It is evident that improving the user's comfort when reading the email leads to a considerable increase in clicks on the Call to Action. In this graph you can see the results recorded for both the previous advantage (deliverability/openings) and Click to Open. 4. Increases the chances of conversion This advantage is closely linked to the increase in the Click to Open Rate. By increasing the clicks that lead (mostly) to the e-commerce, the probability of generating more conversions consequently also increases. It is a rule that never fails. Getting more visits to our products means having more people interested in what they have clicked on in the email. Therefore, more users may end up buying what has caught their attention. Are you already applying responsive design to your emails? Can you think of any other advantages.
