Trade shows are a major marketing event that often represents a significant portion of a company's communications budget, as much as 45%, according to some sources. Many marketing professionals consider trade shows to be the most effective and immediate channel for generating leads.
In this article I wanted to give you my advice to better organize your fair by optimizing the various phases starting from those preceding the event up to those to be carried out afterwards to make the most of what has been done.
organize a successful fair
Ooni trade show is a key moment to physically saint lucia email list meet and interact with potential customers. In some sectors, such as manufacturing, the trade show is by far the main channel for lead generation.
8 tips for organizing your trade show
A fair has a limited duration and must be seen as an activity that begins well before the start date and continues even after the time window in which it takes place. The key to organizing a good fair is preparation , so here are my tips.
Check the correct alignment between the fair and your objectives
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