28% of applications from the quiz became patients of the dental clinic

[sohanuzzaman57]

Medical Marketing Agency . We cure clinics from a lack of patients: we create selling landing pages, connect advertising, set up end-to-end analytics, measure loyalty.

I'll tell you about one of the current cases, when a quiz accelerated the conversion of a medical website without increasing the advertising budget.

The marketing goal is to motivate the patient to visit the clinic
Client: Orthodontics and Dentistry Clinic "Golden Section"

Advertising campaign objectives: Maximize the load saudi arabia phone number list on the orthodontics and implantation areas

Client geolocation: Perm, Russia

Promotion period: April 2022 to present

Tools: Yandex Direct + website + quiz

Budget: about 100,000 rubles per month

Complexity ★★ — a new hypothesis was needed on where to direct traffic
Before this, we had experience with another dental clinic, when we sent traffic from Yandex Direct directly to the quiz, but the leads were not very high quality, that is, people did not go through the registration well, plus the applications themselves were expensive - about 2,000 rubles.

Solution: Drive traffic to the landing page first
For the Golden Section, we changed the strategy: since April 2022, we have been using a quiz on the landing page. Depending on the lead warm-up level, the format of interaction with the visitor was through three channels:

Call on the phone.
Leave a request for a call back.
Take the quiz.
Mechanics of the Yandex Direct + landing page + quiz bundle
The landing page receives traffic from Yandex Direct, which is where those looking for an orthodontist, braces, and ways to correct their bite end up.

The quiz is installed on the company's landing page using the button: