Finally, once we know the context, the competition, our buyer persona and our strengths, threats, weaknesses and opportunities, it is time to establish clear and measurable objectives to carry out a marketing strategy.
To continue with the creation of an effective marketing and communication plan and after having gathered all the information in previous phases of the process of creating our communication plan, we must now ask ourselves: greece email list what do we want to achieve with a digital communication strategy? Thinking about how to increase website traffic is not the same as thinking about creating a marketing and communication plan to improve our presence on social networks or wanting to generate more sales through leads that convert.
Understanding that each of these objectives requires a very different strategy and actions, it is time to define our objectives: any objective of a communication plan must be SMART (specific, measurable, achievable, relevant and timely).
An example of a communication plan goal could be “Increase organic traffic by 30% in the next 4 months.”
In this way, with a specific objective like this, as a marketing agency with more than 25 years of experience, at BCM we are able to define strategies to carry out, as well as implement them and plan marketing actions, from the creation of quality content to email marketing campaigns or strategies for social networks.
Conclusions
Creating a digital communication plan requires time and effort, but the results are necessary and worthwhile. By defining objectives, knowing the audience and establishing marketing actions, we will achieve success in the digital world. In addition, we all know that the digital world is constantly evolving, so it is very important to have partners who are specialists in effective communication plans.
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