How we recruited a target audience for a master class through Marquiz Pages, a quiz and a chatbot

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sohanuzzaman57
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Joined: Tue Jan 07, 2025 4:30 am

How we recruited a target audience for a master class through Marquiz Pages, a quiz and a chatbot

Post by sohanuzzaman57 »

Olya and Katya, editors of Marquiz, and also with us is Kirill, our product marketer.

In this case study, we will tell you how we gathered an audience for a master class using a quiz.

Context and task
Six months ago we launched a super feature — Marquiz Pages . If anyone doesn’t know, this is a landing page inside the Marquiz constructor, which is directly connected to the quiz.

In March, we reviewed about 800+ landing pages mexicomalaysia phone number list out of 1,500 made and conducted surveys with those for whom Marquiz Pages showed good results. We found important ideas and reference points and decided to hold a master class to show how you can pump up the Marquiz funnel and get more leads.

Last time, when we were gathering viewers for a webinar on cases and anti-cases , we simply made announcements on social networks and led them to the webinar platform. This time, we thought that we could work out the funnel more thoroughly and see if there would be a difference.

Solutions
In order to register those interested and at the same time collect information that will be useful for the master class, we decided to be original and use a quiz

To tell more about the event, we used Marquiz Pages - after all, he is the main character of the theme, and at the same time we will demonstrate him to potential viewers in action

In order not to lose those interested until the next webinar, we have accumulated an audience in the Telegram chat bot . Right now, until May 20, we are recruiting Marqiuz Pages in this bot to participate in the competition for the best landing page.
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