Birthday SMS Templates

[tmonower111]

SMS template #1:

"Dear [Client Name], Happy Birthday to you from the entire [Company Name] team! May this day be filled with joy, smiles and pleasant surprises. We wish you success, prosperity and the fulfillment of all your dreams. Best wishes, [name or company name]."

SMS template #2:

“Hello, [Customer Name]! Today is a special day – your birthday! Allow [Company Name] to congratulate you on this wonderful occasion. We thank you for your loyalty and trust. We wish you an romania b2b leads incredible day full of joy and happiness! Best wishes, [Name or Company Name].”

Examples of SMS mailings for birthday
To deliver congratulations in the process of sending out birthday wishes to the client, various communication channels can be used, such as SMS, email, messages, mobile and push notifications. Companies choose the most suitable and accessible channel based on the cost and availability of contacts. However, the most common way is to use cascading emails. In case the client does not open the letter, a message can be sent via messenger or SMS.

Orby uses cascading emails to congratulate customers on their birthdays, especially children. Their strategy starts with the most accessible communication channel and ends with the most expensive: email -> Viber -> SMS. This allows them to reach the maximum number of customers. Messages with promo codes are sent three times: a week before the birthday, on the birthday, and a week after.

How to Avoid Mistakes in Congratulatory SMS Mailings
A more effective mailing strategy may be to send the congratulatory message with the offer in advance, rather than on the customer’s birthday. On this day, the recipient may be overwhelmed with congratulatory messages, and the message may get lost among the rest. In addition, customers may not be interested in shopping on this special day. Therefore, sending the congratulatory letter a few days or even weeks before the event may be preferable.

It is also important to manage the frequency of sending congratulatory messages. Some customers may intentionally indicate the wrong date of birth when registering to receive additional gifts or discounts. After using your offer, they may change their date of birth to use the promotion again. Therefore, it is recommended to send congratulatory SMM mailings no more than once a year. The Mindbox system automatically checks whether congratulatory letters have already been sent to the client in the current year and excludes their re-sending if necessary.