"We wanted to pick an AI use case where we knew how to measure AI upfront, but I also didn't want to threaten anyone's safety or job security," Gross explained.
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This approach meets business needs and helps alleviate employee concerns about AI replacing their roles.
Specific use cases may include:
Competitive Analysis: Use artificial intelligence to collect and analyze competitor data more effectively.
Messaging and targeting: Leverage artificial intelligence to create and test marketing messages across different channels.
Lead Scoring: Implement an AI-driven lead scoring model to increase sales effectiveness.
Gross emphasized the importance of choosing use cases that can be measured before and after AI implementation to clearly show ROI.
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