According to the latest research, 3.5 billion people have access to the Internet, search for information, communicate, sell and buy. It is impossible to get maximum coverage, but when starting an online business, prepare for competition. Therefore, carefully consider the promotion strategy, calculate the cost of the resource and job seekers contact phone numbers list advertising budgets and compare with income (economic efficiency of the site) - this way you will find the answer to the question: how to optimize the advertising budget and evaluate its effectiveness?
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Calculation
As soon as you join the race for the prize - traffic/sales, you understand - you need to think about promotion at the creation stage or even earlier. At Artjoker, we offer a business audit, which includes the following points:
analysis of the market situation (needs, competitive offers, search for free niches, etc.);
formulation of goals - what we get as a result: traffic, relationships and partnerships with a specific audience, image, etc.;
discussion of the strategy for achieving these goals and proposals for achieving them (website, promotion, advertising campaigns);
evaluation of the effectiveness of a website or the resource's readiness to achieve goals.
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Let us dwell on each point in detail.
Comprehensive market analysis
Beforecreate a website, think about relevance. Online presence is a must for business , but whether you will be on trend or become another informational business card site is a matter of detailed study. B2C representatives are ahead, as they use the advantages of the Internet to:
sales;
creating and maintaining the desired image;
establishing long-term loyal relationships;
prompt work with negativity.
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If we look at the market segments, the leaders are:
food products;
electronics;
trips;
microcredit and other financial services that do not work with large amounts;
entertainment.
To assess whether a project in one of these areas will be successful, look at the market offers, identify and analyze competitors, and place a bet on an advertising campaign. Advertising (Display Network,targeted advertising in social networks) affects efficiencywebsite promotionin such a case. However, we should not forget that the main role is played by the resource itself - and here we see an intersection with the B2B segment. Design, functionality, layout - each element speaks about the image, status and affects the reputation.
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