Throughout the year, many important dates occur at a social level. Festivities —such as india whatsapp data the aforementioned Easter , Christmas or Carnival— , commemorative days —such as Father 's Day , Mother 's Day or Book Day— or specific events —such as Black Friday or Cyber Monday— invite us to create specific marketing strategies around them to commemorate them and, in the process, increase the profitability of our commercial actions.
And we can even propose these activities not only to accompany global events or those of a purely social nature. It is also possible to apply them for our clients in commemorations of a personal nature , such as their birthday, their anniversary or even the day they subscribed to our service. This will help us to personalize the strategy and will also contribute to making the user feel 'special' .
So, this is all about dayketing : a marketing technique that selects relevant and interesting dates so that the brand can gain notoriety, increase its sales and achieve greater engagement from consumers. In fact, the word is the result of combining two others (' day ' and ' keting ' in marketing) and has its origin in the book published by the publicist Luiggi Sarrias Martí in 2010 ' Dayketing: Today is a great day to sell more! '.
What are the benefits of dayketing for marketing?
Let's look at some compelling reasons to implement specific marketing strategies on relevant dates:
Notoriety
A special date or anniversary is the perfect 'excuse' to design a marketing campaign that achieves a special impact.
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