If you are an entrepreneur or an employee of a startup company, it is natural to have ambitions such as wanting your company's products and services to be used by users in countries all over the world, and to become number one in some field in the world, or at least number one in Japan.
In the world of venture capital, if list of australia consumer email you think "good enough is good enough" even if you are laughed at by others, you will be easily eliminated. Set your goals as big as possible.
However, even if you have a great product or service, it is essential for a small startup organization to create a sales system to expand sales to the world. I previously wrote an article on channel marketing as a way to make up for the shortage of sales staff.
This time, I will introduce the concept of Partner Relationship Management (PRM) and PRM software. In the United States, the market size of PRM software has been growing rapidly since the late 2010s . Just like sales tech such as SFA and CRM, this trend will probably come to Japan in the near future.
Aside from introducing tools, it is extremely important to increase the number of partner companies that will cooperate with and support your company. We hope that by learning about the types of partners , the concept of partner relationship management, and the existence of PRM software, you will have some ideas on how to structure your company's sales lineup in 2022 and beyond.
What is Partner Relationship Management (PRM)?
Partner relationship management (PRM) in the business world refers to a company managing its partners (companies and individuals) to sell its products and services. It is also abbreviated as PRM.
Partner relationship management is a very broad term that includes channel partner building, partner trust building, partner support, partner development, partner management, and RPM software used for partner relationship management. In some contexts, it simply refers to PRM software.
(Meaning of words)
Partner: Agents, individuals, etc. who sell our products and services
Relationship: trust, connection
Management: To operate, manage, or execute
The purpose of partner relationship management is for vendors to maintain good relationships of trust with their sales partners and maximize the power of their sales partners to expand sales of their own products and services.
