Staying Out of the Junk Folder: Tips for Engaging New Consumers

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Email marketing is a strong part of a digital marketing strategy. Many businesses prioritize social media presence and sharing. However, email marketing can be a great move for business growth and engagement.

Reports show that email marketing can give the highest ROI, over $42 for every invested dollar. However, for some, email marketing can be difficult to get right. Many marketing emails end up in the spam or junk folder.

If you’re looking to avoid this, you’re in the right place. In this article, we give you some email tips to engage new customers and stay out of the spam box. Read on to discover more about building your email marketing strategy.

Build an Email List
Even if you have good content, your emails may end up in the junk folder if the recipients aren’t interested. You could be saying the right things but delivering them to the wrong audience. To avoid this, build a unique email list of subscribers.

Avoid purchasing or renting an email list from a third-party provider. Try not to harvest and collect emails through a robot. Doing this is sure to put you in the junk mail folder.

Building an email list may take some time but will benefit you in the long term. It is the band database most effective way to grow your list and connect with an engaged audience.

Ask Recipients to Whitelist You
When a new address finds its way to your list, encourage the user to add your brand as a contact. Adding you as a contact or whitelisting you ensures that your emails always land in their inbox. The best time to request this is during the sign-up confirmation or in customer service.

It may help you to add a legitimate address and not use one from a free service like Outlook or Gmail. Having a relevant domain extension or domain gives you a trustworthy email address. Use a domain extension that is specific to your industry.

Authenticate Your Email
Choosing a proper domain extension will not only make you trustworthy in the eyes of the user. Inbox services like Google and Outlook prioritize authenticated emails. These emails are more likely to end up in a user’s inbox.

Sender Policy Framework is one way to authenticate your email. This verifies your identity by comparing you with a list of authorized IPs. One standard you need to meet is DKIM, or Domain Keys Identified Mail.

This ensures that the email address was not tampered with. You can also leverage both DKIM and SPF through DMARC. This requires both items listed above before you can deliver your emails.