How the Email Newsletter Became Cool Again

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What if one of today’s hottest marketing moves was a real “blast from the past?”

Two years ago, the idea of an email newsletter sounded downright archaic. After all, didn’t those things die out over a decade ago? Now, however, email newsletters are more popular than ever before.

How did these newsletters become popular again, and why does it matter for your business? Keep reading to learn whether an email newsletter is a good fit for you and your business.

Return of the Email Newsletter
Your biggest question right now might be how and why the email newsletter has become relevant once more. And in many ways, it’s all because of the new platform Substack.

Substack allows anyone (ranging from freelance writers to major corporations) to create an email newsletter on their platform. It is completely free to create and distribute emails to as many followers as you want, so long as you aren’t zalo database charging them a monthly fee. As soon as you start charging your readers, Substack gets a 10% cut of your monthly profits.

It sounds simple, but this format attracted many different writers for many different reasons. Some are hoping to use the platform to launch a new writing career. Others are veteran writers who are tired of clashing with editors or who simply miss the joy of writing for alternative weekly newspapers.

While Substack has made newsletters cool again, it is not your only option when it comes to creating and distributing your own content.

Different Newsletter Options
If you long for the potential of major exposure, Substack is a solid option. But there are similar services out there, including Tinyletter and Buttondown. Each service has its own features and drawbacks as well as certain audience niches that may work better for your content.

Of course, nothing says you have to use a major service at all. If you already have a business, you may be regularly engaging in email marketing. In that case, you might be able to craft a weekly newsletter and make that part of your email marketing campaign strategy.

Long story short? You have plenty of options. To help you determine if a newsletter is right for you, we’re going to do a deeper dive into why this format is beneficial to writers and readers alike.