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It’s very good news for local business owners that so many customers want to keep transacting with nearby independents, but the Amazon dilemma remains. Above, we discussed the fatigue that can result from trying to cobble together a bunch of different resources to check everything off a shopping list. This can drive people to online “everything stores”, in the same way that department stores, supermarkets, and malls have historically drawn in shoppers with the promise of convenience. A question every local brand should do their best to ask and answer in the runup to the holidays is: What’s to prevent my community from simply taking their whole holiday shopping list to Amazon, or Walmart, or Target this year? Whatever your business can offer to support local shoppers’ aspirations for a safe, comfortable, happy holiday season at home is commendable at the end of a very challenging 2020.


I hope these eight local search marketing tips will help you make good job seekers number data connections that serve your customers — and your business — well into the new year. My completely personal answer to this question is that I want my town’s local business district, with its local flavor and diversity of shops, to still be there after a vaccine is hopefully developed for COVID-19. But that’s just me. Inspiring your customers’ allegiance to keeping your business going might be best supported by publicizing some of the following: The economic, societal, and mental health benefits proven to stem from the presence of small, local businesses in a community.


g a percentage of sales to worthy local causes — there are so many ways to contribute this year. The historic role your business has played in making your community a good place to live, particularly if your brand is an older, well-established one. I hear nostalgia is a strong influencer in 2020, and old images of your community and company through the years could be engaging content. Any recent improvements you’ve made to ensure fast home delivery, whether by postal mail or via local drivers who can get gifts right to people’s doors.