Is Email Marketing Design Important? Yes, and Here’s Why

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Email marketing is still one of the most effective ways to get your message across. However, not all email marketing campaigns are going to work and be effective. You can’t just throw an email together and expect amazing results.

There are many different factors that can contribute to an effective email marketing campaign, but today we are just going to talk about the design aspect. Can email marketing design make or break your email campaign? Let’s find out!

Is Design an Important Aspect in Email Marketing Strategies?
To answer this question, we must first go back to the basics and find out what makes a good design. There are many factors that come into play when it comes to designing an email. Mainly, email marketing is all about keeping your readers and potential customers engaged and excited in order for them to click on your links and convert.

What happens when you send out an unappealing or non-uniform email? Your readers won’t be impressed and most likely turn their noses up at your message. Of course, there are exceptions where people will still continue reading if another factor such as content was very strong or engaging.

However, most of the time people need something to catch their eye. Otherwise, they’ll ios database most likely skip right past your content. You have approximately 8 seconds to grab your reader’s attention before they float onto the next shiny object.

With that in mind, let’s talk about how the design will affect your reader’s minds and get them to read your content.

Design Grabs a Readers Attention
When you think about email design, what comes to mind? There are so many different elements that can go into an email. That itself is the problem because there are too many variables to pay attention to.

You can’t simply ignore any of the parts and hope for a good outcome.

Email design consists of three elements: colors, images, and layout.

All of these are going to help you grab a person’s attention as well as keep them in your content. 91% of people prefer visual content over written content. On top of that, having visuals can increase a design to read your content by 80%.

From these statistics alone, you can see how important design is and how much it can affect your email marketing campaigns.