What do we do? Before the pandemic

[rabhasan018542]

I am not an AV guy, so this has taken a little while longer than I had hoped. You've already seen some remote Whiteboard Fridays from Russ and Britney and Cyrus, and they're doing a great job. So hopefully we can have some fun, and now I know the ropes and can get this going a little easier. So I want to talk about a serious topic today. Obviously, we're going through some tough times. Budgets can be tight, and when that happens, you're tempted to scale back marketing.


Obviously, we're in the business of selling SEO tools, and we don't want you female database to do that because that's where our food comes from and the roofs over our heads. I'll be transparent about that. But I do think there are some real dangers to treating SEO like it's an on/off switch. So I want to talk about the reality of that, and what can happen, and some of what to do to mitigate that. You can't do more with less A friend reached out to me and she said, "My boss is worried about budgets, and he wants to cut back paid search, and he wants to cut back content, and cut back social, but get the same results.


, I might have laughed at that. But it's a serious question and a serious situation, and the reality is there's no magic to this. We can't expect to do more with less. It's a nice thing to say. But especially when people are struggling, and when our workers are having problems, and they're stressed, and their time is being taken up doing mundane things — like grocery shopping — that are three times harder now, we can't expect them to do more with less, and we can't expect to do nothing and get results.