Entertainment content

[[email protected]]

Company news, work process. People on Instagram love to watch other people's lives. Show them your "inner kitchen". Tell about your employees, their daily work, some cases from your practice.

Instructions and tips. Teach users how to use your product correctly. Tell them about the mistakes your customers often encounter and how to avoid them.



Humor and memes. Tell a funny story from your practice. croatia telegram Post a funny meme that will be close to the audience. Remember that you should also joke carefully.

Riddles, quizzes. Offer your subscribers to play a game. It could be a contest with valuable prizes or just a fun interactive activity.

Provocative posts to create a mood or communication. This also includes holiday greetings.

This post on an orthodontist's account looks strange

Banner
Don't overuse "Good morning and have a nice day!" posts. People are tired of seeing such posts in their feed. Instead, ask your followers a question and try to provoke a discussion in the comments.
Analyze what you post
See which posts have the most reach. Mark those that have the most likes, comments, and saves. See which posts your followers shared with each other and in Stories. Try to understand why these particular materials were successful.

Based on this data, adjust your content plan. Perhaps your readers are tired of sales posts – so it’s worth diluting them with informational and engaging ones.

Come up with a few more posts on topics that have gotten a lot of response and add them to the spreadsheet. Experiment with images and texts.

Don't limit yourself to just a photo-text combination. Post videos! It's best if they are original.

Remember that a content plan is not a panacea, but it will make your work on Instagram much easier.

contextual advertising requires a constant budget (which is greater than the costs of SEO or SMM );
A specialist should set up advertising;
Good results take time.
We recommend using all available channels together. An omnichannel strategy gives the maximum effect.

External promotion
Use question services from Google, Mail and similar . Answer questions in your topic and demonstrate your expertise.

Communicate on thematic forums in threads related to your product. It is not necessary to make overtly advertising posts that violate the rules and can be removed by moderators. A link to the site, mention of the company name in the profile and your signature are quite sufficient.