If you are considering opening a store, know that it will require a merchandising strategy, which does not represent a large financial investment, but only time.
The first step in starting a business is to shape the idea, then the investment must be made, and then continue with the marketing planning that allows the products to be promoted.
The president of the Winery Association , Andrés Choy, recommends 10 steps to avoid failure:
1. Self-criticism. The entrepreneur must ask himself if he would really feel like entering the premises and if there is anything that would catch his attention.
2. Know the neighborhood. Walk a cambodia number screening few blocks around your business to determine if there are schools, institutes, offices, or housing.
3. Identify the customer. Find information that will allow you to know your customers: resident, floating or transit population.
4. Clear the entrance. Make it easy to enter your business and don't make the mistake of cluttering the entrance with merchandise.
5. Display. Remember that "a product that is not seen, is not sold." Also, what is not well displayed goes unnoticed.
6. Listen. Talk to your suppliers so you can find out how long your products will turn around.
7. Distribution. Every store has "hot" sales areas for products with greater exposure and "cold" areas where the most sold items go.
8. Customers. Take note of what your most frequent customers usually buy. This way you can start building customer loyalty.
9. Advertising. Avoid wallpapering all the walls of your business and try not to extend some walls for too long because this creates confusion.
10. Ambience. Look for a seal of guarantee, proper lighting and colours that match the products.
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