Contents hide
1 What makes a great mailing list?
2 How to Easily Build an Email List
2.1 Add a pop-up offer to your home page
2.2 Place themaldives b2b leads
registration form in the navigation or footer of your site
2.3 Collect email addresses in your store or at an in-person event
2.4 Add a social media sign-up button
2.5 Creating personalized landing pages
2.6 Enable the newsletter subscription option when placing your order
3 6 Advanced Strategies to Accelerate Email List Growth
3.1 Use a chatbot to interact with potential customers
3.2 Use third-party tools to grow your email list
3.3 Attract email subscribers with advertising campaigns
3.4 Conduct a survey of your target audience
3.5 Engage visitors with valuable content
3.6 Run contests or giveaways on social networks
4 Bonus: Marketing Tools for Managing Your Email List
4.1 Shopify Email
4.2 MailChimp
4.3 Zapier
5 Building an email list is just the beginning
6 Email List Building FAQs
6.1 Related publications:
What makes a great mailing list?
Every successful email marketing campaign starts with a quality email list. There’s no point in creating sophisticated email campaigns with sophisticated designs, compelling copy, and special offers if your email list isn’t segmented and targeted properly. To build a great email list that will generate sales , you need to address these three priorities:
Quality. Get real, complete information from real people — and never buy email lists. Bots , spam accounts, and abandoned email addresses don't buy.
Relevance. It’s hard enough to convert people who already want what you’re selling. When building your email list, only target people who are genuinely interested in your products or services. Otherwise, you’ll find that users will unsubscribe as quickly as they joined.
Quantity: Once you've checked off the first two priorities, you can start focusing on growing your email list and expanding your reach to new or wider audiences.
How to Easily Build an Email List
Add a pop-up offer to your home page
While you shouldn’t train shoppers to wait or expect discounts, promotional offers can be a powerful tool for converting early site visitors before they hit the back button. Using pop-up forms on your homepage, you can grow your email list while still keeping a potential sale. If the term “pop-up form” gives you pause, consider that the average conversion rate for pop-up forms is just over 3%, with the best pop-up forms converting around 10%. Depending on your overall site traffic , these numbers can significantly increase your email sign-up rate. To get started using pop-up forms to collect emails on your ecommerce site, start with exit-intent pop-up forms. These will only appear if the visitor moves their mouse off the page, which typically means they intend to go to another page. Using the targeting options in your marketing platform of choice, you can turn off these pop-ups for previous customers and visitors who are already on your list. This will allow you to focus your copy on new customers only.
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Since it can be difficult to win back a visitor once they've lost them before they make their first purchase , you should consider offering some sort of discount - as long as it makes sense. Your overall product price, profit margins, and potential offer will determine how reasonable different discounts are for your business.
Place the registration form in the navigation or footer of your site
One of the key factors in attracting new subscribers to your email list is giving your site visitors enough of a chance. That’s why, in addition to a pop-up form on your homepage or product page, you should also consider adding an email sign-up form on every page of your site. Most website platforms allow you to place sign-up forms in places where shoppers look for more information about your business, including fields, navigation bars, and footers. Since these forms are often hard to see and located below the fold, conversion rates are likely to be low. However, the contribution they make to building your list can increase over time. To increase your conversion rates , make sure you add a compelling CTA about the value of signing up, whether it’s a coupon, exclusive content , or regular news and updates . When a shopper scrolls down to the footer of your site to learn more about your brand, what offers can grab their attention and encourage them to sign up for your email list ?
