> [Free PDF download] Guidebook for not failing in sales DX now available
Table of contents
What is sales support?
Four purposes of sales support
Two steps to successful "sales support"
Thinking about sales support and points to note
Efficient sales support with a sales support system
Examples of successful business efficiency improvement with a sales support system
Conclusion: Sales support that is welcomed by the sales field
What is sales support?
Female manager of the sales department
Sales support refers to streamlining the various tasks that sales representatives have and improving productivity. In order for sales support to be accepted by the field, it is important to clarify the specific objectives and expected results.
In order to provide sales support that is welcomed by the field, it is important to break down and visualize the sales business process and accurately solve each problem that arises. As a result, if salespeople have more time to concentrate on their activities, which leads to increased sales and improved profitability, it can be said that sales support is working well.
In order to ultimately achieve increased sales, it is essential to specifically understand the problems, issues, and requests of the sales department and incorporate them as tasks in sales support. If you proceed with sales support by bringing up only vague issues, you are likely to fail. Therefore, it is important to clarify the purpose and practice sales support.
＞[Free PDF download] Guidebook for not failing in sales DX now available
Four purposes of sales support
There are various aspects to the purpose of sales support. In this section, we will explain four typical purposes.
Increasing sales and productivity
First, improving sales and productivity.
By providing sales support, companies can strengthen their relationships with customers and increase the number of new customers and the repeat rate of existing customers.
Specific sales support measures include the latest chinese overseas europe phone number list market information, competitive analysis, and improving products and services through understanding customer needs. These enable companies to develop more effective sales strategies and achieve high sales.
Improving sales efficiency
Next, improving sales efficiency. Sales support allows companies to optimize the time and resources required for sales activities. Specifically, the following support measures can be considered.
・Improve customer management efficiency by introducing CRM and sales support tools
・Review and improve sales processes
・Train and update sales skills
These efforts allow sales representatives to improve the quality of communication with customers and maximize sales results.
Related articles >> [Archived version] 7 ways to make sales more efficient! Explaining the benefits, procedures, and recommended tools
Reducing stress for sales representatives
Reducing stress for sales representatives is also an important goal.
Sales activities come with a lot of pressure and burden. Providing sales support provides the following benefits.
・Reducing the burden of achieving goals
・Relieving anxiety about sales activities
・Efficient acquisition of information and materials necessary for sales activities
This allows sales representatives to reduce stress and achieve a healthier and more productive way of working.
Increasing motivation for sales representatives
Finally, improving motivation for sales representatives. Through sales support, companies can promote the development and growth of their sales representatives. Training and creating an environment where employees can work with a strong desire to improve will create high motivation and lead to good sales results.
> [Free PDF download] Guidebook for avoiding failure in sales DX now available
Two steps to successful "sales support"
Salesperson in a meeting with a client
For sales support to be successful, it must be something that is welcomed by the actual sales field. To do this, it is important to specifically collect information such as problems, issues, and requests from the sales department and incorporate it into sales support. In this chapter, we will explain in detail what steps you need to take to achieve your goals when providing actual sales support.
Step 1: Visualize the business process of sales activities and extract problematic points
The first step is to visualize the business process and clarify the problematic points.
First, break down the business process into elements and visualize it. This is actually the most important point. It is important not to try to do everything at once, but to extract various possible business processes from multiple perspectives. Business processes can be broadly divided into "business negotiations", "administrative processing", and "others". Each of these can also be broken down into smaller parts.
