goal can be formulated and you build sympathy as a brand

[arzina221]

Reciprocity: If someone does something for us, we will be more inclined to do something back. This tendency is stronger if what we have received is meaningful, unexpected and personal. This can be achieved by, for example, offering a discount, giving regular customers a preferential position or giving access to exclusive related products or services.
Sympathy: We are more likely to do something for, or be influenced by, someone we like. This phase is about building sympathy without losing the authenticity of the brand. So make sure that the right tone of voice is used when communicating with the target group. In addition, it is important to communicate openly, honestly and transparently, in order to build more sympathy among the target group.
Authority: People tend to do what an authority says. By communicating as a brand from the role of expert, you are more likely to be seen as an authority and recognized by the target group. Relevant communication based on facts is important. The target group will then more likely accept something from you.
2. Commitment (top right)
In this phase, there is no implicit community but an explicit one. It is now about binding the target group. The target group itself is in an investigative role. It is important to ensure that the target belgium phone data group includes your brand in their considerations. The brand must be evaluated and considered by them. Influencing techniques that are central in this phase are:

Sympathy: By addressing people personally on a regular basis, complimenting them and thus building in regular moments of contact, a common
Scarcity: People value things that are hard to get. It is important to create scarcity so that the target group will value the product or service more. This can be done by making limited quantities available or by making products or services temporarily available to the target group.
Social proof: Social proof means that we align our behavior with the behavior of people we are connected to or who are like-minded. Because the target group is still uncertain about the decision, the strength of the social proof can play an important role. The target group will be more inclined to participate in a community if it already has many members. It can certainly pay off to persuade members who are in the retention phase to provide this social proof.
3. Participation (bottom left)
participationThere is an implicit but not yet an explicit community present. This phase is about directing the target group. The target group itself is in an executive role. This is one of the most important phases. The target group makes the choice to purchase the product or service. They will experience what using the product or service means to them.