Spider Chart: What It Is and How to Use It

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The spider chart is a graphic representation in which various data, attributes and qualities associated with a group of people, company or brand are projected in a visual and attractive way. It gets its name from its appearance, which simulates a colorful spider web.

Do you know the spider graph ? Surely if you do a random survey among your friends and family and ask them if they like chocolate, the answer from most of them will be a resounding: Yes ! and you would create a simple graph where you can see the collected answers.

Very easy, don't you think?

Now let's dig deeper and ask what kind of chocolate they like. I assure you that everyone has different preferences. There is a high percentage of people who like plain chocolate, others like dark chocolate, white chocolate, chocolate mixed with almonds or hazelnuts, chocolate with peanut butter or caramel. Using our online survey software, you can have a graph of this data:

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You may be interested in reading about: Measurement scales : Just attractive to the eye or truly effective?

This is still easy to understand, right? Now let's dig a little deeper. We're going to ask china phone number the same answers but from five different brands of chocolate.

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Now things seem to get complicated, because for each brand it would be necessary to make 5 graphs to understand the tastes and preferences of chocolate consumers. It is certainly more difficult to understand what the average type of chocolate is, of the five brands, which they are most inclined to, fortunately there is the spider graph that helps us with this process.

I recommend you also read: What is Conjoint Analysis and how to use it.

Understanding which is the “most common” preferred flavour among all consumers of the 5 brands is something that many find difficult. This can be very valuable information for the company, if you want to obtain this data manually you will surely need to invest an incredible amount of time, and also some skills in mathematics and geometry; without a doubt, an activity that for many would be a real headache, but that is what we have the spider graph for.

The spider graph: visual, attractive and above all efficient.
This feature of our platform can transform the way you get information from your online surveys. We have automated spider charts for you in our online survey platform, which allow you to conveniently analyze reports of questions with multiple variants. The spider chart gives you a better and effortless overview of the average of all entities and attributes where variables are used and “plots” the “average” of all results to give you a better experience when reviewing your survey results.