For example, with a charity: what are the characteristics of the donors, the most loyal donors or the deserters? By locating these profiles based on the postcode areas of the Netherlands, you can send very targeted mailings that often have a much higher conversion than if you would not do this.
Personicx profile
Example of a customer profile based on life stage. Source: 4orange
Local marketing
It is very important that you convey the right message at the right time, to retain your customers or to generate cross and up sell. Do you know who the people behind your customers are? What their value is to your organization, which channels they prefer to use, which contact moments there are
Local marketing is a term that is mainly used within the FMCG sector. By means of local marketing you can calculate the potential of an area and respond to it as an organization. For example, supermarket chains use consumer data per area in order to calculate the return. You can also link local marketing to consumer data as described above.
By analyzing the catchment area of a supermarket, you can uae phone data see what type of households are represented there. Based on these typifications, you can see what their brand preferences are and what phase of life they are in. If you adjust your shelf layout to this, you will of course increase the sales yield for your supermarket.
Dogs and cats
Distribution of dog and cat ownership in the Netherlands. Source: 4orange
Online it's not much different
You can imagine that in an area where many young families with children live, it is more interesting to have a prominent crisps section in the supermarket than in an area where mainly elderly people live. Families with children simply do different shopping than elderly people.
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