There is no doubt that custom variables offer a lot of benefits to users, from being able to create personalized email invitations to take a survey, to data values to post-survey questions. However, when there is a need to obtain data from a specific group of a large number of respondents, researchers look to custom variables as a research tool. Before continuing I recommend you read:
How to achieve quality in online research ?
What are custom variables?
These are basically additional information that you can attach to the email list of the people you are going to survey. For example, first name, last name, gender, any kind of demographic information you have about the potential respondent you are emailing a survey to.
Why use custom variables?
To make surveys faster. With fewer questions you can make online brazil phone number surveys in less time and increase your response rate. So any demographic information you already have and may need for analysis and grouping, paste it into your email list that you are going to upload.
I invite you to also read: Increase the response rate of your surveys .
Many people know that they can segment their responses by how people answer the questions they asked, but not many users realize that they can segment based on variables that they have defined and uploaded along with their mailing list. This is key to creating online surveys with better results.
For example, by personalizing email invitations and adding first names to emails, you can increase your response rate. I recommend reading: Don't let your survey fall into spam ! Check out these tips .
If you have information about your respondents, such as their income level or any other personal information, you can upload it as a custom variable . This way, it will only answer the related question if you don't have that data.
- Board index
- All times are UTC
- Delete cookies
- Contact us