SWOT Analysis in Event Planning

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If you are organizing a corporate event, then it is necessary for you as an event manager to conduct research on the products/services promoted and sold by the corporate client.

– Find out how the company promotes its products

– How does the company want to build/improve the image associated with its product (also known as the brand image)?

– What is the market value and market share of the company and its products?

– Who are the customers of the product?

– What are the features of the product?

– What are the advantages and disadvantages of the product compared to competing products?

All this research will be of vital help later in making an appropriate promotional campaign for your corporate event.

For example, to carry out the Canarias Digital event , research algeria phone number was previously carried out on what other events were competing, to validate whether the public and topic to be covered were the ones that would meet the needs in the archipelago.

digital canary islands

We share with you a guide to create surveys for courses and workshops .


SWOT Analysis
In SWOT Analysis :

'F' stands for Strengths
'O' stands for Opportunities
'D' stands for Weaknesses
'A' stands for Threats

It is a strategic planning tool, which is used to identify and analyze the strengths, weaknesses, opportunities and threats involved in the project. SWOT analysis can also be done in your organization.

Strengths:

These are the attributes of your project/organization that are helpful in achieving the project objectives.

For example: experienced events team, high level of motivation, excellent public relations, good market share, etc.

Weaknesses:

These are the attributes of your project/organization that are detrimental to achieving project objectives.

For example: social laziness, lack of funds, inexperienced event crew, low energy level, lack of media and corporate contacts, etc.

Opportunities:

These are external factors that are useful in achieving the project objectives.

For example : low competition, favourable economic conditions, support from local authorities, availability of state-of-the-art infrastructure, etc.

Threats:

These are external factors that are detrimental to achieving the project objectives.

For example: high competition, little or no support from local authorities, bad weather, poor infrastructure, lack of availability of raw materials, etc.

It is very important that you conduct a SWOT analysis before developing a case plan in order to develop a strategy where you will be able to maximize the potential of your project's strengths and opportunities while minimizing the impact of weaknesses and threats.