What is Netflix's marketing strategy? Netflix is a streaming platform that was founded in 1997, in California (United States). Since its inception, it has gone through several transformations. At first, it was just a platform for renting audiovisual content. Years later, it is one of the most popular streaming companies. It is all thanks to the fact that it has been able to adapt to the needs of the public, and of course, to the advances in technology.
But where does its success come from? Much of its success comes from its Netflix digital marketing strategy . In fact, the development of its marketing is very interesting and in this post we will be talking about it.
What are Netflix’s marketing strategies unique about?
These have been key factors within Netflix's marketing strategy:
Database
BluCactus - What is Netflix's marketing strategy?The database bulgaria business email list has been very important for the company. In fact, through a study of this element it has been gaining more users quickly. Likewise, the success and popularity of Netflix also has to do with the constant study they carry out to stay up to date with the characteristics of users. Which, in most cases, have a preference for content of different themes.
Typically, the database is used to interact with algorithms. Although it can also be used to learn about individual preferences and achieve user loyalty. In fact, it has also served the company to create effective advertising because they already know what users might like and what they might not. Following this, it is also useful for learning about the types of audience and creating original and coherent content for them.
Social Media
BluCactus - What is Netflix's marketing strategy?As for social media, Netflix has maintained an informal language with its users. In fact, in recent years it has focused on the loyalty of the current generation and has obtained good results. This is because it has known how to attract them through the use of social networks.
It is worth noting that Netflix's interaction on social media is very interesting.
They use gifs, memes, stories and other types of content that allow them to reach out to younger audiences. Therefore, through this marketing tool they have been able to reach out to young audiences without losing the loyalty of the adult audience.
Do not insist
BluCactus - Entertainment platformThis is a very particular feature of the brand. Its advertising does not consist of insisting on a subscription or viewing of its content. Instead, Netflix focuses on creating original and controversial advertising to attract without having to exist. Without a doubt, the key to this originality lies in creativity.
Netflix's best ad campaigns are controversial and creative, and this list is a good example of that:
Oh, White Christmas/Narcos.
Virtual reality/Stranger Things.
Fast food/ Santa Clarita Diet.
AdBlock/Black Mirror.
What is Netflix’s content strategy?
BluCactus - Entertainment platformIn order for the content strategy to be exactly what Netflix wanted, it was guided by segmentation by country.
This has also been a strategy that has allowed them to create content and then offer it according to the type of audience or country in which they are located.
Indeed, the content that one country likes is not the same as the content that another specific country might like.
In this way, through the content strategy they can make a choice according to the variables.
How does the Netflix algorithm work?
BluCactus - What is Netflix's marketing strategy?The Netflix algorithm is working well, and you must be wondering why. The point is that the company knows its audience very well. And best of all, it knows what to do to keep its audience engaged and loyal.
It is also interesting that, just as social networks have their own algorithm, so does Netflix. You would expect nothing less from a streaming platform like this. And it is one of the reasons why, when you create an account, the platform shows you movies or series that match your tastes or that you consume the most through its algorithm. That is why we always have the opportunity to watch what we really want.
This platform always knows what we like, what we don't like, how long we spend watching a series and how many times we rewatch a chapter. This is a key point within Netflix's digital marketing strategy . It is also a feature that allows us to realize how valuable it is to know our target audience and what can be applied to our brand.
