But we you know, we're not content marketing, right?

[nishat@264]

We got that that storytelling ability, that value proposition crafting ability. So for you personally, do you have any example of crafting and communicating an internal value prop to get by in.

Purna Virji: All the time? Every six months? So let me share the template that I use most often. So my slide one, of course, after the cover slide would be, What's our goal? What Our guiding principles for making this fit is like, Here's where we are, here's a current reality, here's a desired reality. And then I'll be like, Okay, so how do we get there?

And then it will be This is how we get there. These are denmark whatsapp resource the audiences we're targeting. This is what we're how we're going to measure it, what will be our measures for success. And then I'll walk them through really like this is what we holistically are going to do and target, how will we reach them? And then really just like timelines and then I'll ask for what are the resources, etc. that I need, What's the upside, what's the business case, what's the value, prop, past performance, etc.?

Why does nothing exist? So, you know, like I've identified this gap that is not being filled and so it's like finding the gap or if it is iterating or evolving from something that we've existed, we're like, okay, here's what we've done, Here's what we're able to do so far, and here's what I believe we add on here is the additional amount of revenue impact that we could drive if we did that.