some tips for a good product feed

[arzina221]

Ampaign cannot be set up. Your product feed is the basis of your Product Listing Ads campaign. In contrast to a 'normal' search campaign in AdWords, you do not specify keywords, but the display of the advertisement is determined based on the data from your product feed.

In fact, the following rule applies: the better the data from the product feed, the better Google can match your products to user searches. Here are

Update your feed regularly (at least every two weeks);
Use high quality images (400×400 pixels is recommended);
Make sure your feed complies as fully as possible with the Google Shopping specifications ;
Optimize your product titles and descriptions in the product feed;
Do not use promotional texts such as 'free shipping' latvia phone data in your product descriptions;
Avoid excessive capitalization;
Do not add a description of your webshop to the product description.
googlepla

To optimize your product titles and descriptions, you have 70 characters at your disposal. Place the most important information at the beginning (for example, the brand and type). Ideally, the description of the product matches the description of the product on the landing page. This creates a consistent shopping experience. Finally, it is not advisable to reserve too many characters for your own webshop (for example, the name of your webshop). Use the available characters to provide as much information about the product as possible.